Ookbee started out in 2012 as a start-up in Thailand focusing on developing eBook stores across Southeast Asia with presence in Thailand, Vietnam, Philippines, and Malaysia with more than 5 million customers in the region. Most of the eBooks are from renowed publishers or independent authors who are Professionals, hence the eBooks are categorized as Professionally Generated Contents. When Social Media became more influencial to people’s lifestyle, Ookbee saw an opportunity to create platforms catered to groups of people with common interest such as novel fans, comic lovers, music enthuiast, etc. to accommodate User Generated Contents (UGC) and establish sustainable economy between content creators and their fans. The UGC platforms are later spun off and expanded under Ookbee U which is an entity co-invested by Ookbee and Tencent. Ookbee and Ookbee U together serve more than 10 million users.